How To Make Surfer Stay Longer

You may have done enough to promote your website and you are getting lots of traffic. But still you may experience that your website is not getting satisfactory business from your site. That is conversion of a hit to business is not happening satisfactorily. This is because your website visitors are not staying there for longer time. You should always keep in mind that the website is for your visitors not for you only. You need to develop website from their point of view.

You should give due consideration to the following points:

1. Give straight forward point of website
   When the visitor comes to your website home page is your first impression. So the home page should be professionally designed. It should appeal to the visitors to have of what the website says. Then your website should tell what it has for them in the following manner:
   i. what it is all about
   ii. what is there for them
   iii. why should they get Product/Services from there
   iv. what's the benefit they will get from there
   Try to describe these points in very short and precise words. Otherwise people will not look for some more information on the site.

2. Don't show flash animation and pop ups
   Some people like to have home page with a flash animation. Generally it takes some time to load. This is a bit annoying for visitors to wait for some time to view the page. So, most of them will move on to some other site without actually viewing the home page. Moreover the pages containing flash animation are difficult to be indexed on most search engine.
   In some of the home pages people shows advertisement in pop ups. That is really annoying stuff for visitors. When people looking for something they are interested, they don't want to see these pop ups advertisement.

3. Respect people's time
   Site owner should respect people's time. Web surfers always want their information as quickly as possible. So the page should load in quickest possible time. Try to as much less graphics and flash animation as you can. The home page of the site should not be more than 150 KB.

4. View pages in different browsers
   Sometimes appearance of a page is different in different browsers. The appearance of a page should always be same in different browsers. You must test the site in different browsers like Internet Explorer, Netscape, FireFox, Opera.

5. Consistency
   Professional websites always have navigational system very clean and consistent. Visitors must be able to move forward and backward and to any place from every page. Content of the page must be able to explain itself with suitable heading in consistent manner on all pages. Avoid javascript animation which moves/scrolls on the page. It is considered as unprofessional website.