Web Design Training Services - Learning why the Right Colors are Key

I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. They can't help themselves. Their instant opinion is formed in their subconscious mind. You might wonder why this happens. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy.

You might also have invested in some really great pictures or images on your site. I'm afraid this will carry zero influence on your visitor's instant opinion. It also doesn't matter how great your offer is. You might be providing a superb bargain or proposition, but again this isn't going to influence the instant opinion. This is because the initial reaction to your website is instant, and occurs the moment the page appears in the browser of your visitor. You might wonder what it is that is so important that it has this effect on your web page visitors? What causes the instant opinion may be a surprise to you. It's color. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors.

The reason this happens is because we all react psychological and intuitively to colors. We can't help ourselves. Colors bring us these emotions and feelings whether we want them or not! As you will know, millions are spent by big companies in deciding the correct colors of new products and in their marketing campaigns. They invest this money as they know how the psychology of color works. Companies fully appreciate that the use of the correct colors can be critical in the success of their products. And so it is in web design. The colors of your web pages also convey feelings and emotions to the subconscious mind of your visitors.

The fact is, the color scheme you use on your web pages can have the effect of causing your visitors to very quickly click away from your website. This can happen even if the copy on your website is compelling. The chances are that visitors who are put off by your colors are unlikely to read your copy anyway. But don't despair. By using a different color scheme it is quite possible to influence your web page visitor to react positively to you and your offering. You may be aware, that the psychological impact of colors isn't a new phenomenon. This has been with us for generations. No matter who we are, emotions are conveyed to our subconscious through the use of colors.

The trick is in conveying the right feeling. A certain color combination might convey a nice feeling. Yet another, could convey bad feeling. Your choice with your color selections is to send a sense belonging, trust and warmth. If you get your colors wrong, you could be conveying negative feelings like distrust, rejection and coolness. Here is a list of colors showing the types of feelings each will evoke:

RED
Excitement, danger, leadership, sense of power, energy, strength, love etc

ORANGE
Comfort, courage, steadfastness, cheerfulness, confidence, friendliness, playfulness etc

YELLOW
Brightness, curiosity, organization, amusement, caution, intelligence, joy etc

GREEN
Nature, food, money, health, life, healing, harmony etc

BLUE
Patience, acceptance, trustworthiness, love, tranquility, peace, stability etc

PURPLE
Wisdom, royalty, independence, luxury, dignity, ambition, nobility etc

BROWN
Nature, comfort, durability, reliability, tribal, primitive, earthiness etc

BLACK
Wealth, power, style, dramatic, sophistication, elegance, formality etc

WHITE
Simplicity, cleanliness, fresh, purity, easy, innocence, goodness etc

When designing your web pages, you ideally need to ensure that the color scheme you use is consistent with your offering. The subconscious mind of your visitors will automatically relate the color of your page with the message that's on it. If you give out a mixed message in terms of color and offer, the subconscious mind will not even attempt to reconcile the two. Which means, your visitor will be lost. It is important therefore that your website uses the right color scheme. If you can achieve this, you will produce better results from your website. Be aware, your color scheme can cause your website to make a profit or a loss.