Showing posts with label webdesign. Show all posts
Showing posts with label webdesign. Show all posts

Saturday, June 9, 2007

Creative Web Design

Creative web design is subjective and dependent on the individual assessing the website. What may appear creative to one person may seem like undefined chaos to another. This is why it is really important to understand the needs of your client when you are designing a website. Understanding the fact that creativity is subjective will save you lots of time and headaches in the end.

Most clients, when asked, will say that they desire a creative web design for their business. However, when you speak further with your client, you may come to realize that your idea of 'creative' and your client's idea of 'creative' are worlds apart. That is why it is imperative to understand and address your client's needs and concerns, as well as their personality, before you even begin to design the website.

Creative web design is gaining an understanding of your client and their business. As a web designer, you will undoubtedly come across a wide spectrum of clients and personalities. Your goal as a creative web designer is to serve the needs of your client, and this means that you will have to reign in your own idea of 'creativity' in favor of your client's vision. Though the end result may not conform to your idea of creative web design, as long as your client is well pleased, then you have accomplished the ultimate goal.

By understanding, acknowledging, and addressing the concerns of your client, you should realize that the end design will reflect their idea of creative web design, not your own. And this will be the most important issue when concerning creative web design. You should also realize that some clients will allow you much more latitude in your design than others, and these will be the jobs where more of your own personality will shine through.

Just remember that your client drives your business and address his/her concerns first. In this way, you will have no problem providing your client with an end product that they consider to be a creative and pleasing for their business. And you will gain referrals and boost your reputation as a designer, while building your portfolio and business in the process.

Wednesday, May 30, 2007

How To Make Surfer Stay Longer

You may have done enough to promote your website and you are getting lots of traffic. But still you may experience that your website is not getting satisfactory business from your site. That is conversion of a hit to business is not happening satisfactorily. This is because your website visitors are not staying there for longer time. You should always keep in mind that the website is for your visitors not for you only. You need to develop website from their point of view.

You should give due consideration to the following points:

  1. Give straight forward point of website
    When the visitor comes to your website home page is your first impression. So the home page should be professionally designed. It should appeal to the visitors to have of what the website says. Then your website should tell what it has for them in the following manner:
    i. what it is all about
    ii. what is there for them
    iii. why should they get Product/Services from there
    iv. what's the benefit they will get from there
    Try to describe these points in very short and precise words. Otherwise people will not look for some more information on the site.
  2. Don't show flash animation and pop ups
    Some people like to have home page with a flash animation. Generally it takes some time to load. This is a bit annoying for visitors to wait for some time to view the page. So, most of them will move on to some other site without actually viewing the home page. Moreover the pages containing flash animation are difficult to be indexed on most search engine.
    In some of the home pages people shows advertisement in pop ups. That is really annoying stuff for visitors. When people looking for something they are interested, they don't want to see these pop ups advertisement.
  3. Respect people's time
    Site owner should respect people's time. Web surfers always want their information as quickly as possible. So the page should load in quickest possible time. Try to as much less graphics and flash animation as you can. The home page of the site should not be more than 150 KB.
  4. View pages in different browsers
    Sometimes appearance of a page is different in different browsers. The appearance of a page should always be same in different browsers. You must test the site in different browsers like Internet Explorer, Netscape, FireFox, Opera.
  5. Consistency
    Professional websites always have navigational system very clean and consistent. Visitors must be able to move forward and backward and to any place from every page. Content of the page must be able to explain itself with suitable heading in consistent manner on all pages. Avoid javascript animation which moves/scrolls on the page. It is considered as unprofessional website.