Successful Web Design for Podcasting

Your website is often the first impression listeners have of your podcast. At Podcast Academy 4, multimedia designer Kristopher Smith asks what it means to have a successful web presence, what tools to use and how to become a success. The fundamental question is 'how do you measure success?'

Effective web designs can emphasise different goals of your podcast: do you aim for the highest numbers; the largest revenue; or the broadest mind share? Following good web design practices such as web standards, as well as currently design principles can help you make your podcast easy to 'get' - not just in terms of downloading.

Smith covers the ideas of context and theme -- and how to carry those elements through into the design - and the important choices you need to make about infrastructure and hosting. No matter what your goal is, a properly designed web site is the first step to capturing that audience to make it happen.